Michael chwes book rational ritual culture coordination and common knowledge is an enjoyable and readable exploration of how strategic actions intersect with rituals and other forms of non rational behavior. Rational ritual culture coordination and common knowledge is a 2001 non fiction book by michael chwe a professor at ucla mark zuckerberg founder of facebook said the rational ritual in chwes book is an important idea for designing social media and included the book in his mark zuckerberg book club as of 2017 there were 31 editions. Rational ritual culture coordination and common knowledge by michael chwe selected for facebooks a year of books the book is about the concept of common knowledge and how people process the world not only based on what we personally know but what we know other people know and our shared knowledge as well. To solve coordination problems we need common knowledge information that we know and know that other people know and so forth the creation of this common knowledge can be seen as one of the purposes of cultural practices rituals and media events like the super bowl. Rational ritual this page intentionally left blank rational ritual culture coordination and common knowledge michael suk young chwe rational ritual culture coordination and common knowledge michael suk young chwe p cm includes bibliographical references and index
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